Blogs
THINGS TO CONSIDER WHEN REOPENING YOUR LASH SALON
13
Sep
Sep
As exciting as it is to reopen, it's no secret that life inside the salon will look (and feel) different in our post-COVID world. But, as we've said from the beginning you're not in this alone. The best thing we can do right now is to share and learn from one another in our community to help each other get back to business as strong as possible.
► Create a ‘Reopening Action Plan’
The first step in successfully managing your reopening is by putting together a reopening action plan. This plan should include your new opening hours, the number of staff members in your salon at once and a hygiene plan, just to name a few. Phorest has created a free action plan template for all salon owners to help work this out.
► Have you upped your cleanliness game?
Any salon, whether it be for hair, cosmetics, or lashes, should always be immaculately clean, pandemic or not. But, for the peace of mind of your loyal customers and your fellow lash artists, going a step beyond will definitely not hurt.
Wipe down your lash beds after each session, sterilize any tools that need to be sterilized, and make sure to have disinfectant at the entrance and anywhere else in the salon where you think it might make sense. Still, try to keep a balance and don’t go overboard. Sometimes being too careful can push things the other way and create more resistant bacteria.
Find guidelines in your area about keeping things clean but not oversterlized.
► Create a ‘Reopening Action Plan’
The first step in successfully managing your reopening is by putting together a reopening action plan. This plan should include your new opening hours, the number of staff members in your salon at once and a hygiene plan, just to name a few. Phorest has created a free action plan template for all salon owners to help work this out.
► Have you upped your cleanliness game?
Any salon, whether it be for hair, cosmetics, or lashes, should always be immaculately clean, pandemic or not. But, for the peace of mind of your loyal customers and your fellow lash artists, going a step beyond will definitely not hurt.
Wipe down your lash beds after each session, sterilize any tools that need to be sterilized, and make sure to have disinfectant at the entrance and anywhere else in the salon where you think it might make sense. Still, try to keep a balance and don’t go overboard. Sometimes being too careful can push things the other way and create more resistant bacteria.
Find guidelines in your area about keeping things clean but not oversterlized.
► Use retailing to plug revenue gaps on reopening
Selling stock online will help plug the revenue gap caused by social distancing and the revenue calculator will allow you to prepare accordingly. As well as being a social distancing compliant form of retailing, it will allow you to drive loyal clients to your store, rather than a generic retailer. The feature also helps you to sell the right products to the right clients with automated retail recommendations and drive high profit margin sales.
► Do you have a plan for bringing in customers again?
Reopening is great, but if your customers don’t know about it, you won’t be getting much traffic anyway. Make sure to advertise your reopening on your social media accounts and in your storefront. Send out a mailshot to your current customers, and maybe even provide them with a discount for their first time back.
Walk-ins are still risky, so set up a reservation system where customers can only come in if they’ve made an appointment, and make sure to have a waitlist as well. If you need to adjust your hours, do so and also make it known.
Last but not least, we are all in need of some pampering after this crazy year and a half, and there’s nothing more pampering than a new set of lashes! As you plan your reopening, consider the above pointers.
With the current situation, people are looking to do the things they love but still staying safe in the meantime. If you provide that to them, your lash salon will be bustling once again.
Be safe lash babes
Walk-ins are still risky, so set up a reservation system where customers can only come in if they’ve made an appointment, and make sure to have a waitlist as well. If you need to adjust your hours, do so and also make it known.
Last but not least, we are all in need of some pampering after this crazy year and a half, and there’s nothing more pampering than a new set of lashes! As you plan your reopening, consider the above pointers.
With the current situation, people are looking to do the things they love but still staying safe in the meantime. If you provide that to them, your lash salon will be bustling once again.
Be safe lash babes
